Privacy Statement Summary: At L11NK (“We” or “Us" or “our”) we take the protection of your personal data seriously. This Privacy Policy (“Policy”) explains how your information is collected, used and disclosed by us. As a Data Controller, we determine the purposes and means of processing your personal data, whether you are a website visitors, service users, clients, partners, business, brand, influencer etc.

Who will use my data? Cusp.link
Who are we? Cusp is a unique online address providing an entryway to your website, video, article, tour, storefront, social media , and other content. Through our unique & protected colour address system we centralise and connect your viewership to where you want online, and make your content more discoverable and easier to manage. Our Website (located at www.cusp.link) and our mobile app provides information about us and allows individuals and businesses to sign-up as Cusp Subscribers.

What for? We process data to provide our users with the best possible experience and to improve our services. We collect data to better understand how our users interact with our platform, what features they find most useful, and where we can make improvements. This includes data such as user preferences, behavior, and usage patterns. We also process data to ensure the security of our platform and to prevent fraud or other malicious activities. This helps us maintain a safe and trustworthy environment for our users. Overall, data processing is essential to our ability to deliver a high-quality service to our users and to continuously improve our platform. We take data privacy and security seriously and are committed to being transparent about our data practices and complying with all applicable data protection regulations. When you visit our website, we collect information related to your device, such as the device's IP address, device ID, browser type, what pages your device visited, and the time that your device visited our website. We use your information so we can make the user experience more efficient, improve our website and ensure that content is presented in the most effective manner for you and your device. If you choose to use our services, you are agreeing to the collection, processing, storage, and use of your personal information as required to provide and improve those services. We will not use or share your data with anyone except as described in this Privacy Policy. As per our legal obligations, we may need to send details to relevant authorities or any other organisation that requires them by law.

What will happen if you contact us? If you contact us at Cusp.COM, we will do our best to assist you with any questions, concerns, or issues you may have. Our team of dedicated customer support professionals is available to help you with any aspect of our platform, from account setup and management to technical support and troubleshooting. When you reach out to us, we will do our best to provide a prompt and helpful response. Our goal is to ensure that you have a positive experience using Cusp.COM, and we are committed to providing you with the highest level of customer service. So, whether you need help with a specific feature or have a general question about our platform, don't hesitate to contact us. We are here to help you get the most out of Cusp.COM and achieve your goals online. If you contact us, we will process the information you provide in order to respond to your inquiry or fulfill your request. This may include using your information to communicate with you, troubleshoot problems, and improve our services. We may also use your information to personalize your experience and improve the functionality of our services. We may also use your information to send you marketing or promotional materials, but only if you have opted-in to receive such communications. We will also use your information to protect against, identify, and prevent fraud and other illegal activity, claims, and other liabilities as otherwise required by law. We may also share your information with our affiliates and partners, but only as necessary to provide you with the requested services or as required by law. We will also take appropriate measures to ensure that your information is kept secure and protected.

How do we collect your data? We collect data in several ways to provide you with high-quality service and to improve our platform. Here are some of the ways we collect your data: When you sign up for an account: When you create an account on Cusp.COM, we collect your name, email address, telephone number, and other information you provide to us. When you use our platform: We collect information related to your use of our platform, such as the links you add, the pages you visit on our site, and the features you use. When you interact with our platform: We may collect data when you interact with our platform, such as when you leave a comment or share a link on social media. Through cookies and other tracking technologies: We use cookies and other tracking technologies (such as web beacons and pixels) to collect information about your device and your use of our platform. This information helps us to understand how you interact with our platform and to improve your user experience. Overall, we collect your data to provide you with a better user experience and to continuously improve our platform.

What data will be stored? We collect and store only a limited amount of data - we collect only the data we require to manage our relationship with you, to provide our services to our clients, and to run and develop our company. We store various types of data to provide our users with high-quality service and to improve our platform. Here are some of the types of data we store: - Login information: When you log in, we store the information you provide to us, such as your name, email address, and other contact information. - Profile information: We store the information you add to your profile, such as your profile picture, bio, and social media links. - Link data: We store the links you add to your Cusp.COM, including the URLs, titles, descriptions, and any associated media. - Analytics data: We store information related to your use of our platform, such as the pages you visit, the links you click, and the features you use. This information helps us to understand how you interact with our platform and to improve your user experience. - Financial information: information about payments made between us and you as a client. - Device and browser information: We store information about the devices and browsers you use to access our platform, such as your device type, operating system, and browser version.

What data will be shared? We do share your data in certain circumstances to provide you with our services and to improve our platform. Here are some of the situations where we may share your data: - Third-party integrations: We may share your data with third-party services that are integrated with our platform, for example, social media platforms, analytics tools, or payment processors. These integrations allow you to use additional features or services, and the data shared is limited to what is necessary to provide those features or services. - Service providers: We may share your data with third-party service providers who perform services on our behalf, such as hosting providers, customer support providers, or email delivery services. These service providers are contractually obligated to keep your data confidential and to use it only for the purposes of providing the services. - We may transfer your personal information to third parties in connection with a reorganization, restructuring, merger, acquisition, sale or transfer of assets, or changing services suppliers provided that the receiving party agrees to treat your personal information in a manner consistent with this Privacy Policy. - Legal requirements: We may share your data in response to a lawful request from a government authority, law enforcement agency, or other regulatory body. We may also share your data to comply with a court order, subpoena, or other legal processes. For example, we may share your personal information with trusted companies such as Stripe in order to provide payment services. (View Stripe Privacy Policy - https://stripe.com/privacy) We will not share your data with any third parties other than as described here, to fulfil our obligations to you, operate and develop our company, and protect our interests. We will only share any data that is particularly relevant to our process in order to provide the services that we offer.

How long? Your data will be stored only for as long as strictly necessary to provide our services to our clients, to meet our obligations to you, and to meet our legal obligations. For more information, please contact us about our Data Retention Policy.Who can access my data?We will never sell, share, or otherwise distribute your data to any other third party other than as described here. We will share your information with any regulator or legal body that requests it, as well as any parties relevant to the application process. We ensure access is restricted to only those persons authorised by us to access your data. Access to your data is strictly controlled. For more information, please contact us about our Information Security Policy.

About This Privacy Policy This policy sets out how we will collect, store and process the information that you provide to us, information we collect as a result of our interaction, the information we collect about you from other sources, or information we service about you by using the information we hold. The General Data Protection Regulation (GDPR) describes how organisations must collect, handle, process, and store personal information. These rules apply regardless of whether data is stored electronically, on paper, or in other materials. To comply with the law, personal information must be collected and used fairly, stored safely, and not disclosed unlawfully. GDPR is underpinned by eight important principles. These say that personal data must:

- Be processed fairly and lawfully
- Be adequate, relevant, and not excessive
- Be accurate and kept up to date
- Not be held for any longer than is necessary
- Processed in accordance with the rights of the data subjects
- Be protected in appropriate ways
- Not be transferred outside the UK, unless that country or territory also
ensures an adequate level of protection

We take these responsibilities seriously; this document describes our approach to data protection. This policy helps to protect us from data security risks, including:

- Breaches of confidentiality. For instance, information is being given out inappropriately.
- Failing to offer choice. For instance, all individuals should be free to choose
how the company uses data relating to them.
- Reputational damage. For instance, the company could suffer if hackers successfully
gained access to sensitive data.
- Any other risks inherent in the collection, storage, or processing of your data

Who We Are And How To Contact Us Cusp.COM is registered in the UK and is registered with the Information Commissioner's Office. The Data Protection Lead is Jim Craig. You can contact us re privacy as follows: Mr J Craig L11NK Limited, trading as Cusp.COM jimc@L11NK.COM Who this privacy policy applies to This policy relates to data subjects of Cusp.COM including clients, customers, suppliers, partners, employees, and all other individuals. Processing of your data is required in order to offer you our products and services and to run our company. It applies to all data that the company holds relating to identifiable individuals, even if that information technically falls outside of the GDPR. This can include: ● Names of Individuals ● Contact details ● Postal addresses ● Email Addresses ● Telephone numbers ● And other information as required What this policy applies to This section describes the lawful basis for processing your data and applies to the information about yourself that you choose to provide us with or that you allow us to collect. This includes: ● The Information you provide when you contact us ● When you contact us in order to discuss using our services ● Information we collect about how you use the website ● Information relating to services we offer to you and other transactions including financial and other personal information required to complete these transactions ● Information that is given and stored as part of our ongoing relationship ● Information we collect as a result of our interaction, ● The information we collect about you from other sources, ● or information we service about you by using the information we hold. We do not routinely collect or process sensitive data about you. However, where this is the case we will ensure we take appropriate precautions to protect your data. How your information will be used We will only use your personal data for the purposes for which we collected it and as you would reasonably expect your data to be processed and only where there is a lawful basis for such processing, for example:

Purpose/ActivityType of dataLawful basis for processingTo register you as a new customer(a) Identity,
(b) Contact(a)Performance of a contract with you
(b) Consent
(c) Legitimate InterestTo manage our ongoing relationship with you which will include notifying you about changes to our terms, services or privacy policy, to maintain our records(a) Identity,
(b) Contact,
(c) Profile,
(d) Marketing and Communications(a) Performance of a contract with you, (b) Necessary to comply with a legal obligation, (c) Necessary for our legitimate interests to keep our records updated and to study how customers use our services (d) ConsentTo administer and protect our business and our site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity,
(b) Contact,
(c) Technical(a) Necessary for our legitimate interests for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise,
(b) Necessary to comply with a legal obligation
(c) ConsentTo use data analytics toimprove our website, services,marketing, customerrelationships and experiences(a) Technical,
(b) Usage(a)Necessary for our legitimate interests to define types of customers for our services, to keep our site updated and relevant, to develop our business and to inform our marketing strategy
(b) ConsentTo make suggestions and recommendations to you about services that may be of interest to you(a) Identity,
(b) Contact,
(c) Technical,
(d) Usage, (e) Profile(a)Necessary for our legitimate interests to develop our services and grow our business
(b) Consent

We may collect and process information about you, including your name, address, date of birth, address, contact details (including email address and mobile phone number), payment details, social medial links etc. We will use your data for the purpose it was collected and where we have your consent or an appropriate lawful basis may use your personal information to provide you with marketing information about services, promotions and offers that may be of interest to you. This document explains how you can change whether to receive this information. Please note that, even if you choose not to receive this information, we may still use your personal information to provide you with important services communications, including communications in relation to any services we provide to you. You will only receive marketing communications from us if you have: ● Requested information from us ● If you provided us with your details and ticked the box at the point of entry of your details for us to send you marketing communications ● You have not opted out of receiving marketing ● Where we have an appropriate lawful basis We will get your express opt-in consent before we share your personal data with any third party for marketing purposes. How to change your preferences We operate in line with the GDPR data protection guidelines. We respect your rights and will respond to any request for access to personal information and requests to delete, rectify, transfer, data, and stop processing. We will also advise you on how to complain to the relevant authorities. Where possible any requests or objections should be made in writing to the Data Controller, or you can visit our website, call, or email us to contact us to exercise your rights,make a complaint or change your preferences at any time. Opting out at a later date Where you give your consent for us to process your data, for example when you agree to us sending you marketing information or where you agree to us processing financial data, you can contact us to amend or withdraw your consent at any time. You can also choose to object to processing and request deletion of your data. We respect all user rights as defined in GDPR. If you have any comments or wish to complain please contact us. How we store and process your data Your data will be collected, stored and processed securely. Where we transfer your data internationally, we will ensure we take appropriate precautions to protect this data. Your data will normally be stored for up to 7 years in order to meet our legal obligations and protect our interests. We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to find out more about how the processing for the new purpose is compatible with the original purpose, please email us. If we need to use your personal data for a purpose unrelated to the purpose for which we collected the data, we will notify you and we will explain the legal ground of processing. We may be legally obliged to disclose your personal information without your knowledge to the extent that we are required to do so by law; in connection with any ongoing or prospective legal proceedings; in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk); to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information. Our obligations We are a Data Controller. In relation to the information that you provide to us, we are legally responsible for how that information is handled. We will comply with the GDPR in the way we use and share your personal data. Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to: ● Request access to your personal data. ● Request correction of your personal data. ● Request erasure of your personal data. ● Object to processing of your personal data. ● Request restriction of processing your personal data. ● Request transfer of your personal data. ● Right to withdraw consent. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. We aim to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated. Third Parties We may have to share your personal data with selected third parties in order to meet our obligations to you and for the purposes described in this document: ● Service providers who provide IT and system administration services. ● Third parties including data processors, suppliers, service providers, equipment providers, and other third parties as required to run and grow our business ● Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, credit scoring, banking, legal, fraud protection, insurance and accounting services. ● Other technology companies providing tracking, analytics, and advertising companies ● Social media companies ● Companies in our Group of companies ● Partners and other organisations involved in the provision of our services to you and as required to operate our company ● Government organisation, regulators, other legal authorities and other relevant jurisdictions who require reporting of processing activities in certain circumstances. ● Third parties to whom we sell, transfer, or merge parts of our business or our assets. ● Other companies as required to meet our obligations to you and run our business We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions. Security We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know such data. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality. Where required under GDPR will report any breaches or potential breaches to the appropriate authorities within 24 hours and to anyone affected by a breach within 72 hours. If you have any queries or concerns about your data usage, please contact us. Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit. Online privacy protection for children Cusp.COM is not intended for children to access directly. As part of our commitment to protecting children's privacy, we do not knowingly gather any personal information from children under the age of 13. Should we become aware that we have inadvertently collected personal information from a child under 13, we will take immediate steps to delete that information from our records. An Overview of Data Privacy Regulations Across the Globe At Cusp.COM, we respect all your rights existing in your country. This includes the right to privacy and the protection of personal data. As a global online platform, we understand the importance of complying with data privacy regulations in different countries and regions around the world. Examples of the most comprehensive data privacy regulations in the world are: -General Data Protection Regulation (GDPR) in Europe - California Consumer Privacy Act (CCPA) in the United States - Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada - Privacy Act 1988 in Australia Cookies A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added, and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website by enabling usto monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. As well as your ability to accept or reject cookies, we also require your permission to store cookies on your machine, which is why when you visit our site, you are presented with the ability to accept our terms of use, including the storage of cookies on your machine. Contacting us, exercising your information rights and Complaints If you have any questions or comments about this Privacy Policy, wish to exercise your information rights in connection with the personal data you have shared with us or wish to complain, please contact: Jim Craig, Cusp.COM at the e-mail jimc@L11NK.COM. We aim to process data protection requests within 30 days, SAR responses are usually free, but we reserve the right to charge for excessive or unfounded requests. We fully comply with Data Protection legislation and will assist in any investigation or request made by the appropriate authorities. If you remain dissatisfied, then you have the right to apply directly to your local data protection authority. You can find the list at: https://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm